New York City is finally reopening for business, and we’re so proud of everyone who sacrificed and worked to make this milestone possible. Perhaps the bravest were our New York City healthcare workers, who put in blood, sweat, and tears to deliver care to tens of thousands of New Yorkers as we battle the coronavirus and COVID-19..
Odeko tried to do our part through #NYLOVESCOFFEE. This was a partnership with New York City specialty coffee shops to keep the shops brewing, and to get free cups of coffee and pastries into the hands of New York’s frontline workers. People could buy coffee for these workers through our partners’ websites and on the #NYLOVESCOFFEE site. We weren’t sure exactly what to expect, but the resulting generosity stunned us anyway.
“We started #NYLOVESCOFFEE as a way to help our coffee shops that were severely impacted by the lockdown in New York City, but we did not expect to deliver 47,241 cups of coffee to frontline workers,” says Dane Atkinson, CEO of Odeko. “We were overwhelmed with joy at the generosity of New Yorkers and the love for our healthcare workers.”
It was our honor to serve the Allen School of Health Sciences, Bellevue Hospital, Beth Israel , Elmhurst Hospital, Flushing Hospital, Harlem Center for Nursing and Rehabilitation, Harlem Metropolitan Hospital, Kings County Emergency Management, Lenox Hill Hospital, Lincoln Hospital, Maimonides Medical Center, Memorial Sloan Kettering Cancer Center, Metropolitan Hospital Center, Montefiore Medical Center, Mount Sinai Morningside , New York Presbyterian, New York Presbyterian Allen Hospital, New York Presbyterian Hospital Columbia University, New York Presbyterian Weill Cornell , NYU Langone and SUNY Downstate Brooklyn, Bronx VA Medical Center, VA NY Harbor Healthcare, Harlem Center for Nursing, FDNY Station 31 and FDNY Station 57 amongst others.
And none of it would have been possible without our specialty coffee shop partners (Bean & Bean Coffee, Bird & Branch Coffee, Birch Coffee, Buunni Coffee, Dough Doughnuts, and Everyman Espresso), Oatly, Fabric Media, or anyone who purchased a cup of coffee through the site.
For Jeremy Lyman, co-founder of Birch Coffee, delivering coffee to hospital staff was life-affirming: “We can’t see people’s exact reaction under their masks, but we can tell they’re smiling,” he says.
Jiyoon Han, Head of Innovation at specialty roasters Bean & Bean Coffee, knows that while it might seem like a small gesture, “there’s so much that can be communicated through cups of coffee.” And? It helped keep their business running. “Coffee is a vehicle for something greater,” Han says. “We’re here to serve the community. We’re a family-owned company.”
As we wind down our participation, some of our #NYLOVESCOFFEE partner coffee shops are still committed to keeping our frontline workers supplied with free coffee and pastries, and we encourage you to order from their sites and keep the coffee coming.
We’ve always known this city knows how to take care of its own, but our frontline workers and their supporters went above and beyond this time. Give yourselves a pat on the back and indulge in an iced coffee and a delicious scone (or other pastry of your choice).
The #NYLOVESCOFFEE story lives on in the photos archived at instagram.com/_nylovescoffee_